Cover image for Beyond the core : expand your market without abandoning your roots
Title:
Beyond the core : expand your market without abandoning your roots
Author:
Zook, Chris, 1951-
ISBN:
9781578519514
Personal Author:
Publication Information:
Boston : Harvard Business School Pub., c2004.
Physical Description:
xi, 214 p. ; 24 cm.
Contents:
1. The Growth Crisis: Dangerous Moves Beyond the Core -- 2. Visualizing the Ideal: The First Principle of Adjacency Growth -- 3. Evaluating Adjacency Moves: Balancing Desire with Data -- 4. Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies -- 5. Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure -- 6. Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies.
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/ecip045/2003013374.html
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