Customer behaviour : consumer behaviour and beyond

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Title:

Author:

Widing, Robert E.

ISBN:

9780170107860

Publication Information:

Melbourne : Thomson Learning, 2003

Physical Description:

xxiii, 560 p. ; 28 cm.

General Note:

Previously published: Fort Worth, TX : Dryden Press, 1999.

Abstract:

This Pacific Rim edition retains the strengths of the US edition, whilst offering students examples from Australia, NZ, and around the world. This strong international focus will make the text accessible for international students and will also allow Australian students to gain a global context.

Subject Term:

Consumer behavior.

Consumers' preferences.

Consumer satisfaction.

Marketing.

Added Author:

Widing, Robert E.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015739069	658.8342 W639C 2003	1	Searching... Unknown

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Summary

This first Pacific Rim edition of Customer Behaviour: Consumer Behaviour and Beyond retains the strengths of the US text from which it was adapted. It covers the behaviours of customers both in the household and in the business market. It also recognises that a person may play one or more of the three customer roles: user, payer and buyer. The text addresses the concerns of all three roles. The text has a strong managerial focus, which helps students to apply the theories and frameworks they are learning in order to solve real-world problems. Students will now be guided by examples and material from Australia, New Zealand, Asia, Europe and North America. This strong international focus will make the text very relevant for international students and also allow Australian students to gain a perspective on customer behaviour in a global context.