
Consumer behavior : buying, having, and being
Title:
Consumer behavior : buying, having, and being
Author:
Solomon, Michael R.
ISBN:
9780131404069
9780131230118
Personal Author:
Edition:
6th ed.
Publication Information:
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.
Physical Description:
xviii, 621 p. : col. ill., col. maps ; 29 cm.
Subject Term: