Principles of marketing

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Title:

Principles of marketing

Author:

Kotler, Philip.

ISBN:

9780273646624

Edition:

3rd European ed.

Publication Information:

Harlow : Financial Times Prentice Hall, 2001.

Physical Description:

xxxi, 856 p. : ill. (some col.), ports. ; 28 cm.

General Note:

Previous ed.: 1999.

Subject Term:

Marketing -- Europe.

Added Author:

Kotler, Philip.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015744697	658.80094 K87P 2002	6	Searching... Unknown
Searching... IIEMSA	General Books	33168015744739	658.80094 K87P 2002	7	Searching... Unknown

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Summary

A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.