Retail marketing management

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Title:

Author:

Gilbert, David, 1947 March 2-

ISBN:

9780273655114

Personal Author:

Gilbert, David, 1947 March 2-

Edition:

2nd ed.

Publication Information:

Harlow : Financial Times Prentice Hall, 2003.

Physical Description:

xiii, 457 p. : ill. ; 25 cm.

General Note:

Previous ed.: 1999.

Abstract:

"Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful."--BOOK JACKET.

Subject Term:

Marketing -- Management.

Retail trade.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015744556	658.87 G464R 2003	1	Searching... Unknown

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Summary

Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.

This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.