Marketing
Title:
Marketing
Author:
Kotler, Philip.
ISBN:
9781741031591
Edition:
6th ed.
Publication Information:
Frenchs Forest, N.S.W. : Prentice Hall, 2004.
Physical Description:
xxxi, 944 p. : ill. ; 25 cm.
General Note:
Previous ed.: Pearson Education Australia, 2001.
Includes index.
Abstract:
The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.
Reading Level:
For tertiary students.
Added Author: