Competitor analysis : turning intelligence into success

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Title:

Competitor analysis : turning intelligence into success

Author:

Hussey, D. E. (David E.)

ISBN:

9780471499916

Personal Author:

Hussey, D. E. (David E.)

Publication Information:

Chichester, West Sussex, England ; New York : Wiley, c2000.

Physical Description:

xii, 281 p. : ill. ; 23 cm.

Series:

CBI series in practical strategy

Series Title:

CBI series in practical strategy

Contents:

1. The Foundations for Competitor Analysis -- 2. Attack, Defend or Collaborate? -- 3. Industry Analysis - Key to Understanding the Competitive Arena -- 4. Industry Analysis in Practice -- 5. Using Critical Success Factors in Planning -- 6. Understanding Competitors: Methods of Analysis -- 7. Sources of Information for Competitor Analysis -- 8. Competitor Analysis in Practice: A Case History -- 9. Assessment of National Competitiveness: A European Example -- 10. Organizing for Competitor Analysis -- 11. The European Wine Industry -- 12. The World Flavour Industry -- 13. The West European Car Rental Industry.

Subject Term:

Business intelligence.

Competition.

Added Author:

Jenster, Per V.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015745512	658.47 H972C 2000	1	Searching... Unknown

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Summary

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.