Advertising and societies : global issues

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Title:

Advertising and societies : global issues

Author:

Frith, Katherine Toland.

ISBN:

9780820462073

Personal Author:

Frith, Katherine Toland.

Publication Information:

New York : P. Lang, c2003.

Physical Description:

305 p. : ill. ; 23 cm.

Series:

Digital formations, vol. 14.

Series Title:

Digital formations, 1526-3169 ; vol. 14.

Contents:

International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's interaction with economic and political systems -- Advertising and regulatory systems -- Advertising and global consumer issues -- Advertising and representations of the "other" -- Children as consumers -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The end of reality.

Subject Term:

Advertising.

Advertising -- Social aspects.

Intercultural communication.

Added Author:

Mueller, Barbara, 1958-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015750546	659.1042 F919A 2003	1	Searching... Unknown

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Summary

Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.