Big in Asia : 25 strategies for business success

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Title:

Author:

Backman, Michael, 1967-

ISBN:

9780333985113

Personal Author:

Backman, Michael, 1967-

Publication Information:

Basingstoke : Palgrave Macmillan, 2003.

Physical Description:

xii, 339 p. ; 25 cm.

Abstract:

Do you want to be a business success in Asia, moving easily between cultures and winning where others have lost? Doing business in Asia can be tough, even for locals. Here, the authors provide a fresh and winning program to guide you through the complexities of Asia's business environment.

Subject Term:

Strategic planning -- Asia.

Business planning -- Asia.

International business enterprises -- Asia -- Management.

Intercultural communication -- Asia.

Success in business -- Asia.

Added Author:

Butler, Charlotte.

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/hol031/2002032672.html
Table of contents http://www.loc.gov/catdir/toc/hol031/2002032672.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015749142	658.4012 B126B 2003	1	Searching... Unknown

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Summary

This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.