Basic marketing research

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Title:

Basic marketing research

Author:

Churchill, Gilbert A.

ISBN:

9781439041390

9781439041406

Personal Author:

Churchill, Gilbert A.

Edition:

7th ed.

Publication Information:

Physical Description:

xxvi, 594 pages : color illustrations ; 29 cm

Abstract:

This International Edition provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages.

Subject Term:

Marketing research.

Marketing research. (OCoLC)fst01010284

Added Author:

Brown, Tom J.

Suter, Tracy A.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCPMB	1:GEN-BOOK	000103341	658.8 CHU	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000103344	658.8 CHU	2	Searching... Unknown

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Summary

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.