Consuming kids : the hostile takeover of childhood

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Title:

Author:

Linn, Susan E.

ISBN:

9781565847835

Personal Author:

Linn, Susan E.

Publication Information:

New York : New Press, c2004.

Physical Description:

xi, 288 p. ; 24 cm.

Contents:

Foreword / Penelope Leach -- Introduction : the marketing maelstrom -- 1. Notes from the underground : thirty-six hours at a marketing conference -- 2. A consumer in the family : the nag factor and other nightmares -- 3. Branded babies : from cradle to consumer -- 4. Endangered species : play and creativity -- 5. Students for sale : who profits from marketing in schools? -- 6. Through thick and thin : the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown! : selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond : sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs? : hooking kids on alcohol and tobacco -- 11. If values are right, what's left? : life lessons from marketing -- 12. Ending the marketing maelstrom : you're not alone.

Abstract:

"In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call "the kid market," taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children's lives - their health, education, creativity, and values - are at risk of being compromised by their status in the marketplace." "Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Linn reveals the magnitude of this problem and shows what can be done about it. Consuming Kids is a call to action for parents, educators, legistators and anyone who cares about the health and well being of children."--BOOK JACKET.

Subject Term:

Child consumers -- United States.

Advertising and children -- United States.

Marketing research -- United States.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015751296	658.8340830973 L758C 2004	1	Searching... Unknown

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Summary

With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents struggle to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages.

In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call "the kid market," taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children's lives - their health, education, creativity, and values - are at risk of being compromised by their status in the marketplace.

Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Linn reveals the magnitude of this problem and shows what can be done about it. With a foreword written by research psychologist and author Penelope Leach, Consuming Kids is a call to action for parents, educators, legislators and anyone who cares about the health and well-being of children.