The consultant's guide to publicity : how to make a name for yourself by promoting your expertise
Title:
The consultant's guide to publicity : how to make a name for yourself by promoting your expertise
Author:
Franklin, Reece A.
ISBN:
9780471126195
9780471126218
Personal Author:
Publication Information:
New York : John Wiley & Sons, 1996.
Physical Description:
xii, 260 p. :ill. ; 24 cm.
Contents:
1. Do-It-Yourself vs. Outside Help -- 2. Laying the Groundwork -- 3. Developing a Publicity Plan -- 4. Developing Good Story Ideas -- 5. Tools of the Trade - Releases, Press Kits, Contact Files -- 6. Tools of the Trade - Additional Documents You Need -- 7. Dealing with the Media -- 8. Setting Up Interviews -- 9. Emergency Principles -- 10. Measuring Results -- App. 1: How to Prepare and Market Articles That Sell (or Sell Your Consulting Services) -- App. 2: How to Study a Magazine Article -- App. 3: Query Letters -- App. 4: Working with the Media - from A to Z -- App. 5: Case Histories -- App. 6: Media Contact List -- App. 7: Publicity Resource List -- App. 8: Interview with Jan Norman -- App. 9: Templates and Examples.
Electronic Access:
Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.htmlPublisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html