Title:
Management dilemmas. When marketing becomes a minefield.
Author:
Harvard Business School Press.
ISBN:
9781591395058
Publication Information:
Boston : Harvard Business School Press, 2004.
Physical Description:
187 p. ; 21 cm.
Series:
Management dilemmas series
Series Title:
Management dilemmas series
Subject Term:
Added Corporate Author:
Added Uniform Title:
Harvard business review.
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004000446.html