Management dilemmas. When marketing becomes a minefield.

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Title:

Author:

Harvard Business School Press.

ISBN:

9781591395058

Publication Information:

Boston : Harvard Business School Press, 2004.

Physical Description:

187 p. ; 21 cm.

Series:

Management dilemmas series

Series Title:

Management dilemmas series

Subject Term:

Marketing -- Management -- Problems, exercises, etc.

Added Corporate Author:

Harvard Business School Press.

Added Uniform Title:

Harvard business review.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004000446.html

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015748037	658.8 H3391W 2004	1	Searching... Unknown

When Change Comes Undone; 1. The Best Laid Incentive Plans A new performance management system wreaks havoc on the workforce. How should the unintended consequences be addressed? 2. Welcome Aboard (Don't Change a Thing) Employees are thrilled with the new CEOs' bold and fresh ideas - until she starts to act on them.

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