Communication planning : an integrated approach

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Title:

Author:

Ferguson, Sherry Devereaux.

ISBN:

9780761913139

9780761913146

Personal Author:

Ferguson, Sherry Devereaux.

Publication Information:

Thousand Oaks, Calif. : Sage, c1999.

Physical Description:

xiv, 262 p. : ill. ; 24 cm.

Series:

Sage series in public relations ; v. 1

Series Title:

Sage series in public relations ; v. 1

Contents:

Pt. I. Strategic Planning Cultures. 1. The Making of Strategic Planning Cultures. 2. The Role of Integrated Communication Planning -- Pt. II. Integrated Planning Processes. 3. Writing the Strategic Communication Plan (Multiyear or Annual). 4. Writing the Multiyear or Annual Operational and Work Plans. 5. Writing the Communication Support Plan: Planning for Special Events, Campaigns, and Issues. 6. Writing the Contingency Plan for Crises -- Pt. III. Communication Theories: The Foundation for Planning. 7. Understanding the Psychology of Audiences: Beliefs, Attitudes, Values, and Needs. 8. The Bases of Source Credibility. 9. Message Design: Perception, Cognition, and Information Acquisition. 10. Message Design: Theories of Persuasion. 11. Choosing the Channel: Lessons Learned -- Pt. IV. Strategic Approaches. 12. Strategic Approaches to Planning for Issues Management. 13. Planning Cooperative Strategies: Partnering, Consulting, and Negotiating.

Abstract:

"The nature of the communicator's job has shifted dramatically in the past decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents."--BOOK JACKET. "With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.

Subject Term:

Communication planning.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015755289	302.2 F353C 1999	1	Searching... Unknown

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Summary

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.

With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.

This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.