How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner

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Title:

Author:

Weiss, Alan, 1946-

ISBN:

9780787955137

Personal Author:

Weiss, Alan, 1946-

Publication Information:

San Francisco : Jossey-Bass/Pfeiffer, c2002.

Physical Description:

xiii, 210 p. : ill. ; 25 cm.

Series:

The ultimate consultant series

Series Title:

The ultimate consultant series

Contents:

Ch. 1. A Brand by Any Other Name -- Ch. 2. You Don't Start at the Beginning -- Ch. 3. The Gravity of Brands: Creating Irresistible Attraction -- Ch. 4. How to Write a Book, Even If You've Never Written Your Mother -- Ch. 5. How to Conquer the Lecture Circuit -- Ch. 6. The Twelve Myths of 21st Century Branding -- Ch. 7. Publicizing Your Brand Within Your "Environment" -- Ch. 8. Creating Products to Boost Your Brand -- Ch. 9. Where Are We Heading and How Do We Capitalize? -- Ch. 10. Leapfrogging.

Subject Term:

Business consultants.

Consultants -- Marketing.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/wiley021/2001002023.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001002023.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley043/2001002023.html

Copies:

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Summary

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively.

How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding.

"Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession , is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
-- William C. Byham , chairman and CEO, Development Dimensions International, Inc. (DDI)