Business-to-business marketing management : a global perspective

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Business-to-business marketing management : a global perspective

Title:

Business-to-business marketing management : a global perspective

Author:

Blythe, Jim.

ISBN:

9781844800018

9780324315448

Personal Author:

Publication Information:

Australia : Thomson Learning, 2005.

Physical Description:

xviii, 403 p. : ill. ; 28 cm.

Subject Term:

Industrial marketing -- Management.

Marketing -- Management.

Added Author:

Zimmerman, Alan S., 1942-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015759067	658.8 B661B 2005	1	Searching... Unknown

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Summary

Summary

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,

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