Nonprofit essentials : the capital campaign

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Title:

Author:

Walker, Julia.

ISBN:

9780471684299

Personal Author:

Walker, Julia.

Publication Information:

Hoboken, N.J. : John Wiley & Sons, c2005.

Physical Description:

xiii, 177 p. ; 26 cm.

Series:

The AFP fund development series

Series Title:

The AFP fund development series

General Note:

Includes index.

Contents:

Before beginning your capital campaign -- Preparing for the capital campaign -- Campaign structure : timetables, gift tables, and goals -- Effective campaign leadership -- Making a compelling case -- Prospect identification, cultivation, and solicitation -- Strategies that motivate donors -- Repositioning your organization through the capital campaign rules of the road.

Abstract:

"Nonprofit Essentials: The Capital Campaign is an accessible and easy-to-read professional guide that provides concise, in-depth advice on capital campaigns. Julia Walker shares the tips, techniques, and programs that have helped her raise more than $600 million in capital campaigns. Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition."--BOOK JACKET.

Subject Term:

Nonprofit organizations -- Finance.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004025806.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015765379	658.15224 W181N 2005	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015759117	658.15224 W181N 2005	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	29549-1004	658.15224 W181N 2005	4	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	29549-2001	AUTO GENERATED	1	Searching... Unknown

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Summary

Preparation. Planning. Execution. It's all here!

Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization's case stand out among the competition.

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