Product leadership : pathways to profitable innovation

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Title:

Author:

Cooper, Robert G. (Robert Gravlin), 1943-

ISBN:

9780465014330

Personal Author:

Cooper, Robert G. (Robert Gravlin), 1943-

Edition:

2nd ed.

Publication Information:

New York : Basic Books, c2005.

Physical Description:

xv, 288 p. : ill. ; 25 cm.

Contents:

1. Winning is everything -- 2. What distinguishes the best performers -- 3. A product innovation strategy for your business : what markets, products, and technologies? -- 4. Product innovation strategy to portfolio management - resource commitment and deployment -- 5. Portfolio management for new products - picking winners and investing in the right projects -- 6. Building best practices into your idea-to-launch framework -- 7. A world-class stage-gate idea-to-launch framework for your business -- 8. The people in the product innovation war - the right climate and environment, effective NPD teams, and the role of senior management -- 9. Taking action - executive summary -- App. Effectively run gate meetings - a good procedure.

Abstract:

"Product Leadership is aimed at senior managers and executives to help them lead their businesses to profitable product innovation. The impetus for this second edition is a major new study Cooper has completed - the largest study of product development practices and results ever undertaken. He has analyzed thousands of new successes and failures from hundreds of companies, with a particular emphasis on high-technology products and services." "Product Leadership doesn't just explain what strategies are helpful to a company's success - it tells how much they help. As we see time and time again, all the promotion in the world won't save a product that somehow isn't right."--BOOK JACKET.

Subject Term:

New products -- Management.

New products -- Marketing.

Product management.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015759430	658.75 C778P 2005	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	29609-1003	658.75 C778P 2005	3	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	29609-2001	SUPPRESSED BIB DUPLICATE PREFERRED BIB.	1	Searching... Unknown

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Summary

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.