Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication

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Title:

Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication

Author:

Marsh, Charles, 1955-

ISBN:

9780205405732

Personal Author:

Marsh, Charles, 1955-

Publication Information:

Boston : Pearson Allyn and Bacon, 2005.

Physical Description:

vi, 266 p. : ill. ; 23 cm.

General Note:

Includes index.

Subject Term:

Business writing -- Problems, exercises, etc.

Business report writing -- Problems, exercises, etc.

English language -- Business English -- Problems, exercises, etc.

Added Author:

Short, Bonnie Poovey.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015764547	808.06665 M365S 2005	1	Searching... Unknown

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Summary

Summary

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly recipe approach, it is ideal for classroom use.

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