Handbook of public relations

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Title:

Author:

Skinner, J. C. (J. Chris)

ISBN:

9780195992908

Edition:

9th ed.

Publication Information:

Cape Town : Oxford University Press southern Africa, 2010.

Physical Description:

398 pages : illustrations ; 24 cm

Contents:

Fundamentals of public relations -- Public relations and the media -- The techniques of public relations -- Doing it right : a practical guide to protocol, business etiquette, and handling special events.

Subject Term:

Public relations -- South Africa.

Public relations. (OCoLC)fst01082892

Geographic Term:

South Africa. (OCoLC)fst01204616

Added Author:

Skinner, J. C. (J. Chris)

Copies:

Available:*

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Summary

Handbook of Public Relations 9e is uniquely South African in its context and content but is an up-to-date core text for PR students and practitioners with updated case studies and content and remains a leading text in the field of Public Relations.