Global marketing : foreign entry, local marketing, & global management

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

Author:

Johansson, Johny K.

ISBN:

9780071244541

Personal Author:

Johansson, Johny K.

Edition:

4th ed.

Publication Information:

Maidenhead : McGraw-Hill Education, 2005.

Physical Description:

372 p.

General Note:

Previous ed.: New York: McGraw-Hill/Irwin, 2003.

Subject Term:

Export marketing.

Export marketing -- Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015768258	658.84 J65G 2005	1	Searching... Unknown

Useful as the first course in the undergraduate level and in MBA level courses, this text utilizes a three-pronged framework to a discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. It develops the skills a marketing manager needs, to be successful in these tasks.

Available:*

Bound With These Titles

On Order

Summary

Summary