Consumer psychology for marketing

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Title:

Author:

Foxall, G. R.

ISBN:

9781861523716

Personal Author:

Foxall, G. R.

Edition:

2nd ed.

Publication Information:

London ; Boston : International Thomson Business Press, 1998.

Physical Description:

xvi, 286 p. : ill. ; 25 cm.

Contents:

Pt. I. Marketing and consumer behavior. 1. Consumer-oriented marketing. 2. Consumer choice -- Pt. II. The cognitive consumer. 3. Perceptual processes. 4. Cognitive and behavioral learning. 5. Attitudes and behavior -- Pt. III. The personal consumer. 6. Motivation and lifestyle. 7. Personality -- Pt. IV. The consumer environment. 8. Consumers in context. 9. Consumers in society. 10. Cleaning windows: postmodern consumer research.

Abstract:

Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and new product development. The authors bring the first edition fully up-to-date to include the latest research findings for marketing decision-making. The text covers a wide range of material on the theme of personality and new product purchase, and includes an update on repeat-buying influences and the effects of the environment on influencing consumer choice.

Subject Term:

Consumer behavior.

Marketing -- Psychological aspects.

Added Author:

Goldsmith, Ronald Earl.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015768241	658.8342 F791C 1998	1	Searching... Unknown

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Summary

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.