Title:
Global marketing strategies
Author:
Jeannet, Jean-Pierre.
ISBN:
9780618310593
9780618310609
9780618311910
Personal Author:
Edition:
6th ed.
Publication Information:
Boston : Houghton Mifflin, c2004.
Physical Description:
xxi, 613 p., [8] p. of plates : ill., col. maps ; 24 cm. + 1 booklet (1 v. (various pagings) ; 24 cm.)
General Note:
Cases in global marketing strategies, 2005 annual update: ISBN 0618310614
Added Author:
Added Title:
Cases in global marketing strategies.