Built for growth : expanding your business around the corner or across the globe

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Title:

Author:

Rubinfeld, Arthur.

ISBN:

9780131465749

Personal Author:

Rubinfeld, Arthur.

Publication Information:

Upper Saddle River, NJ : Wharton School Pub., c2005.

Physical Description:

xxiv, 343 p. : ill., maps ; 24 cm.

General Note:

Includes index.

Contents:

Make no little plans -- It's about your values -- Opportunities, ideation, and concept -- The importance of the first store -- Maximizing the retail experience through design -- Seamlessly connecting design to brand while staying on budget -- Merchandising : maximizing your profits -- Customizing customer service -- Go long -- Blueprint for execution -- Taking your organization long -- Kicking the economic model into gear -- Wellsprings to expansion -- Own Main & Main -- How to grow rapidly without stumbling -- Hot spots, oil stains, and the perfect location -- A walk through the locationing process -- Real estate : who needs who more, when -- Push the envelope -- Innovation as the path to growth -- Defining your mission in the new age of retail.

Subject Term:

Corporations -- Growth.

Organizational change -- Management.

Added Author:

Hemingway, Collins.

Added Uniform Title:

Safari Books online.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:AV-MAT	33168015761188	658.406 R896B 2005	1	Searching... Unknown

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Summary

A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of the business. - From the Foreword by Jeff Brotman, Chairman, Costco Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the worlds most-recognized brands.