Strategic public relations : an audience-focused approach

Select an Action

Title:

Strategic public relations : an audience-focused approach

Author:

Diggs-Brown, Barbara.

ISBN:

9781111840167

Personal Author:

Diggs-Brown, Barbara.

Edition:

International ed.

Publication Information:

Physical Description:

xxix, 498 pages : illustrations, portraits ; 26 cm

Contents:

Part 1: GETTING ORIENTED. 1. What Is Public Relations? 2. Who Are Public Relations Practitioners? 3. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5. Communicating with Audiences -- 6. Researching Effectively -- 7. Adhering to Ethical Practices and Meeting Professional Standards -- 8. Staying within Legal Bounds -- 9 Understanding and Applying Theories of Public Relations -- Part 3: THE PROCESS OF STRATEGIC PUBLIC RELATIONS. 10. Problem Discovery and Analysis -- 11. Program Planning -- 12. Campaign Implementation -- 13. Program Evaluation and Campaign Follow-Up. Part 4: GUIDE TO PUBLIC RELATIONS TACTICS. 14. Written Tactics -- 15. Spoken Tactics -- 16. Visual and Interactive Tactics -- Part 5: PUBLIC RELATIONS PRACTICE IN CONTEXT. 17. Corporate Sector -- 18. Nonprofit Sector -- 19. Politics and Government -- 20. International Public Relations.

Abstract:

Highlighting audience-focused principles and techniques of audience research and recurring assessment, this title is based on the premise that public relations (PR) is a management function, one coordinated with an organization's other management divisions. It provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.

Subject Term:

Public relations.

Public relations. (OCoLC)fst01082892

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025561487	659.2 D573S 2012	1	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	000110802	659.2 DIG	1	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	000098270	659.2 DIG	2	Searching... Unknown

Bound With These Titles

On Order

Summary

With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that that the practice of effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED PRACTICE, International Edition is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.