Does your marketing sell? : the secret of effective marketing communications

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Title:

Author:

Moore, Ian.

ISBN:

9781857883503

Personal Author:

Moore, Ian.

Publication Information:

London : Nicholas Brealey Publishing, 2005.

Physical Description:

278 p. : ill. ; 23 cm.

Contents:

Step 1. Navigation - understanding -- Step 2. Ease - convenience -- Step 3. Wording - conversation -- Step 4. Attention - serendipity -- Step 5. Interest - persuadability -- Step 6. Desire - knowledge -- Step 7. Action - permission.

Abstract:

"Does Your Marketing Sell? is a distillation of the author's 25 years of successful sales and marketing experience, hundreds of real case studies, the pick of marketing communications research, and the received wisdom from some of the world's greatest marketers."--BOOK JACKET.

Subject Term:

Communication in marketing.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015769736	658.802 M821D 2005	1	Searching... Unknown

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Summary

Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesn't get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New (navigation, ease, wording) AIDA concept includes clear details on how your customers interact with marketing and gives easy to follow advice on everything from simple navigation to correct language use which are proven to increase campaign results.