The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures

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Title:

Author:

Campbell, Andrew.

ISBN:

9781904838043

Personal Author:

Campbell, Andrew.

Publication Information:

Boston : Nicholas Brealey International, 2005.

Physical Description:

p. cm.

Contents:

Foreword / Gary Hamel -- Ch. 1. The challenge of new businesses -- Ch. 2. Beating the odds -- Ch. 3. The difficulties of building new legs -- Ch. 4. When low growth is better than gambling -- Ch. 5. The new businesses traffic lights -- Ch. 6. Diversification -- Ch. 7. Searching for new businesses -- Ch. 8. Is there a role for corporate venturing? -- Ch. 9. Positioning and supporting a new business -- Ch. 10. An age of realism.

Subject Term:

Conglomerate corporations -- Planning.

Conglomerate corporations -- Management.

Corporations -- Growth.

Business planning.

Corporate culture.

Added Author:

Park, Robert.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004642.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015769314	658.11 C187G 2005	1	Searching... Unknown

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Summary

Too many companies kiss a lot of frogs in search of a prince.The Growth Gamble shows you how to spot princes at a distance.

More and more corporations are experiencing a "growth gap" when the natural growth of their core businesses is not enough. Nearly every company tries to create new legs for its mature portfolio, yet as many as 99 percent of companies fail to create successful new growth platforms.

Based on extensive new research The Growth Gamble is a major new book on the toughest challenge in management - finding, getting into and growing new businesses. Its startling conclusions will help you to "Stop Kissing Frogs!" and enter only the most promising and profitable sectors for you company's strengths. Most importantly, the book will arm you with practical tools to help your company make the right decision based on a Traffic Lights Toolkit - a powerful screening and strategic thinking tool that helps managers identify real opportunities and learn to "Only Go On Green."

With some startling "red light" conclusions, this exciting new book gives alternatives, equipping practitioners with the tools which help them to make the right decisions and identify good prospects without the trial and error.