Market matters : exploring cultural processes in the global marketplace

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Title:

Market matters : exploring cultural processes in the global marketplace

Author:

Garsten, Christina.

ISBN:

9781403917577

Personal Author:

Garsten, Christina.

Publication Information:

New York : Palgrave Macmillan, 2004.

Physical Description:

viii, 243 p. ; 23 cm.

Contents:

1. Introduction : exploring cultural processes in the global marketplace / Christina Garsten and Monica Lindh de Montoya -- 2. Marketing ethnography : disciplines and practices / Brian Moeran -- 3. The virtual consumer : constructions of uncertainty in marketing discourse / Marianne Elisabeth Lien -- 4. Market missions : negotiating bottom line and social responsibility / Christina Garsten -- 5. Between the individual and the community : market and morals in Venezuelan economic life / Miguel Montoya -- 6. 'Put your money where your mouth is!' : the market as an arena for politics / Michele Micheletti -- 7. Modes of knowing : the fashioning of financial market knowledge / Anna Hasselstrom -- 8. Culture, ideology and the financial market : examining pension plan reform in Sweden / Monica Lindh de Montoya -- 9. The crown capitulates : national currency and global capital in the Swedish currency crisis / Gustav Peebles.

10. Homo mercans and the fashioning of markets / Christina Garsten and Anna Hasselstrom.

Subject Term:

Economic anthropology.

Globalization -- Economic aspects.

Capitalism.

Markets.

Added Author:

De Montoya, Monica Lindh.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/hol052/2004046887.html
Publisher description http://www.loc.gov/catdir/description/hol053/2004046887.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004046887.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015769371	306.3 G243M 2004	1	Searching... Unknown

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Summary

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.