Summary

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.