Business strategy in a semiglobal economy

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Title:

Author:

Mourdoukoutas, Panos.

ISBN:

9780765613424

9780765613417

Personal Author:

Mourdoukoutas, Panos.

Publication Information:

Armonk, N.Y. : M. E. Sharpe, c2006.

Physical Description:

xv, 213 p. : ill. ; 24 cm.

Contents:

Introduction : the rise of the semiglobal economy -- Pt. I : The two segments of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Pt. II : The portrait of the semiglobal corporation -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.

Subject Term:

Strategic planning.

Globalization.

International business enterprises.

Competition, International.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021259.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020369795	658.4012 M929B 2006	1	Searching... Unknown

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Summary

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.