Advertising, promotion, and other aspects of integrated marketing communications

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Title:

Advertising, promotion, and other aspects of integrated marketing communications

Author:

Shimp, Terence A.

ISBN:

9780324321432

Personal Author:

Shimp, Terence A.

Edition:

7th ed.

Publication Information:

Mason, Ohio : Thomson South-Western, c2007.

Physical Description:

xxii, 629 p. : ill. (some col.) ; 29 cm.

General Note:

Previous editions have the title: Advertising, promotion & supplemental aspects of integrated marketing communications

Subject Term:

Communication in marketing.

Sales promotion.

Advertising.

Direct marketing.

Added Author:

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020373763	658.8/2 S556A 2007	1	Searching... Unknown

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

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