Marketing research : methodological foundations

Title:

Author:

Churchill, Gilbert A.

ISBN:

9780324225099

9780324236934

9780324201604

9780324301854

Personal Author:

Edition:

9th ed.

Publication Information:

Mason, Ohio : Thomson South-Western., c2005

Physical Description:

xxii, 697 p. : ill. ; 26 cm.

Subject Term:

Added Author:

Copies:

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025406667	658.83 C563M 2006	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023686732	658.83 C563M 2006	3	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023686799	658.83 C563M 2006	4	Searching... Unknown

Presents coverage of both the qualitative and quantitative aspects of marketing research.