Cover image for The Profit Impact of Marketing Strategy project : retrospect and prospects
Title:
The Profit Impact of Marketing Strategy project : retrospect and prospects
Author:
Buzzell, Robert D. (Robert Dow), 1933-
ISBN:
9780521840538
Publication Information:
Cambridge ; New York : Cambridge University Press, 2004.
Physical Description:
xvii, 307 p. : ill. ; 24 cm.
Copies: