Public relations cases

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Title:

Public relations cases

Author:

Hendrix, Jerry A.

ISBN:

9780495170839

Personal Author:

Hendrix, Jerry A.

Edition:

7th ed.

Publication Information:

Belmont, CA : Thomson Wadsworth, c2007.

Physical Description:

xii, 449 p. : ill. ; 24 cm.

Subject Term:

Public relations -- United States -- Case studies.

Publicity -- Case studies.

Added Author:

Hayes, Darrell C.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020377301	659.2 H498P 2007	1	Searching... Unknown

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Summary

Summary

Presents a theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), this book focuses on the strategic elements of exemplary communications campaigns. It provides the best practices for public relations campaigns as recognized by professionals in the field.

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