Title:
Services marketing : concepts, strategies & cases
Author:
Hoffman, K. Douglas.
ISBN:
9780324319965
Personal Author:
Edition:
3rd ed.
Publication Information:
Mason, Ohio : Thomson /South-Western, c2006.
Physical Description:
xix, 588 p. : ill. ; 24 cm.
General Note:
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Subject Term:
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html