IIE Logo

Cover image for Advertising : its role in modern marketing
Advertising : its role in modern marketing
Title:
Advertising : its role in modern marketing
Author:
Dunn, S. Watson (Samuel Watson), 1918-1997.
ISBN:
9780030307485
Edition:
7th ed.
Publication Information:
Chicago : Dryden Press, ©1990.
Physical Description:
xxxi, 605 pages : illustrations (some color) ; 26 cm.
Series:
The Dryden Press series in marketing

Dryden Press series in marketing.
General Note:
Sixth ed. by S. Watson Dunn and Arnold M. Barban.
Subject Term:
Advertising.
Added Author:
Dunn, S. Watson (Samuel Watson), 1918-1997.

Dunn, S. Watson (Samuel Watson), 1918-1997. Advertising.
Electronic Access:
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht003558167.pdf
Inhaltsverzeichnis Advertising