Risk issues and crisis management : a casebook of best practice

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Title:

Author:

Regester, Michael.

ISBN:

9780749443825

Personal Author:

Regester, Michael.

Edition:

3rd ed.

Publication Information:

Sterling, VA : Kogan Page Limited, 2005.

Physical Description:

xvii, 236 p. ; 24 cm.

Series:

PR in practice series

Series Title:

PR in practice series

Contents:

1. Outside-in thinking -- 2. Issues management defined -- 3. Planning an issues management programme - an issues management model -- 4. CSR : the new moral code for doing business -- 5. An issue ignored is a crisis ensured -- 6. Implementing an issues management programme -- 7. So it hits the fan - now what? -- 8. Perception is the reality -- 9. The media in crisis situations -- 10. The legal perspective -- 11. Planning for the unexpected -- 12. Crisis communications management.

Abstract:

"Written in a practical, lucid and easy-to-follow style, Risk Issues and Crisis Management shows how issues and crises can be handled successfully and effectively with minimum damage and disruption."--BOOK JACKET.

Subject Term:

Issues management.

Social responsibility of business.

Crisis management.

Added Author:

Larkin, Judy.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip056/2005000815.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020371247	658.4056 R333R 2005	1	Searching... Unknown

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Summary

'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.'Marketing BusinessThe reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.This latest edition features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola's launch of Dasani water and Shell oil reserves, as well as issue management models from organisations such as Daimler-Chrysler, Dow Chemicals and Westpac, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.