The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941

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Title:

Author:

Baughman, James L., 1952-2016.

ISBN:

9780801883156

9780801883163

Personal Author:

Baughman, James L., 1952-2016.

Edition:

3rd ed.

Publication Information:

Baltimore : Johns Hopkins University Press, c2006.

Physical Description:

xvii, 298 p. ; 24 cm.

Series:

The American moment

Series Title:

The American moment

Contents:

The voluntary propagandists -- Americans and their mass media in 1945 -- Test patterns: television comes to America, 1945-1955 -- The war for attention: responding to television, 1947-1958 -- Evenings of avoidance: television in the 1960s -- Competing for the marginal: television's rivals, 1958-1970 -- Network television triumphant, 19070-1981 -- The Babel builders: television's rivals, 1970-1990 -- The perils and possibilities of cable television, 1980-1992 -- Century's end, 1993-2005.

Subject Term:

Mass media -- United States -- History.

Mâedias -- âEtats-Unis -- Histoire.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip0514/2005018128.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0664/2005018128-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0664/2005018128-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020384612	302.2309730945 B346R 2006	1	Searching... Unknown

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Summary

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media--radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products.

Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.

Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.