Advertising : its role in modern marketing

Title:

Advertising : its role in modern marketing

Author:

Dunn, S. Watson (Samuel Watson), 1918-1997.

ISBN:

9780030016738

Personal Author:

Edition:

6th ed.

Publication Information:

Physical Description:

xxviii, 802 pages, [8] pages of plates : illustrations (some color) ; 25 cm.

Series:

Dryden Press series in marketing

Dryden Press series in marketing.

Subject Term:

Added Author: