Market segmentation : how to do it, how to profit from it

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Title:

Author:

McDonald, Malcolm.

ISBN:

9780750659819

Personal Author:

McDonald, Malcolm.

Publication Information:

Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, 2004.

Physical Description:

xxv, 465 p. : ill., ; 25 cm.

General Note:

Formerly CIP.

Subject Term:

Market segmentation.

Added Author:

Dunbar, Ian, 1951-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020376766	658.802 M135M 2004	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023652726	658.802 M135M 2004	2	Searching... Unknown

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

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