
Aligning organizational subcultures for competitive advantage : a strategic change approach
Title:
Aligning organizational subcultures for competitive advantage : a strategic change approach
Author:
Hopkins, Willie Edward.
ISBN:
9780465030934
Personal Author:
Publication Information:
New York : Basic Books, 2005.
Physical Description:
226 p. ; 23 cm.
Series:
New perspectives in organizational learning, performance, and change
Series Title:
New perspectives in organizational learning, performance, and change
Contents:
1. Introduction -- 2. What is corporate culture? -- 3. Corporate culture and performance -- 4. Occupational subcultures -- 5. Ethnic and racial subcultures -- 6. Gender and generational subcultures -- 7. Diagnosing corporate culture alignment -- 8. Assessing strategic vision -- 9. Confirming corporate values -- 10. Communicating vision and values -- 11. Building commitment to vision and values -- 12. Maintaining subculture alignment.
Abstract:
"Aligning Organizational Subcultures for Competitive Advantage takes a hard look at the subcultures within modern corporations, and demonstrates how reconciling differences among them produces a corporate culture that gives organizations a competitive advantage in the marketplace. Both a practical guide for managers and a valuable supplement for training in academic and organizational settings, this book focuses on the inner workings of organizational subcultures that can be aligned for purposes of achieving a mutually supportive corporate system." "Aligning Organizational Subcultures for Competitive Advantage brings together current research and examples of direct applications and provides a wealth of practical advice for the manager who seeks a clear, workable understanding of this important topic."--BOOK JACKET.
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/ecip0512/2005013785.html