Advertising
Title:
Advertising
Author:
Wright, John Sherman, 1920-
ISBN:
9780070720695
Personal Author:
Edition:
5th ed.
Publication Information:
New York : McGraw-Hill, ©1982.
Physical Description:
xiv, 545 pages, [16] pages of plates : illustrations (some color) ; 27 cm.
Series:
McGraw-Hill series in marketing
McGraw-Hill series in marketing.
Subject Term: