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The nuts 'n bolts of media planning : a comprehensive industry guide
Title:
The nuts 'n bolts of media planning : a comprehensive industry guide
Author:
Belter, Luisa.
ISBN:
9780620506809
Publication Information:
[Cape Town] : AMASA, 2010.
Physical Description:
511 pages : color illustrations ; 25 cm
Subject Term:
Advertising -- South Africa.

Advertising media planning -- South Africa.

Mass media and business -- South Africa.

Marketing -- South Africa -- Management.

Advertising. (OCoLC)fst00797511

Advertising media planning. (OCoLC)fst00797876

Marketing -- Management. (OCoLC)fst01010209

Mass media and business. (OCoLC)fst01011331
Geographic Term:
South Africa. (OCoLC)fst01204616
Added Author:
Belter, Luisa.
Added Corporate Author:
Advertising Media Association of South Africa.
Copies: