Zag : the number-one strategy of high-performance brands : a whiteboard overview
Title:
Zag : the number-one strategy of high-performance brands : a whiteboard overview
Author:
Neumeier, Marty.
ISBN:
9780321426772
Personal Author:
Publication Information:
Berkeley, Calif. : AIGA : New Riders, ©2007.
Physical Description:
178 pages : illustrations ; 21 cm
General Note:
The title proper, other title information and statement of responsibility spread into four pages.
Contents:
Finding your zag -- Designing your zag -- Renewing your zag.
Abstract:
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
Added Corporate Author: