Demonstrating the fit: making first and lasting impressions -- Disorganized proposals : bringing order to the chaos -- The case of the missing needs statement : honing the heart of the proposal -- Too much of a good thing : taming the statistician -- Evaluation : making sure the proposal measures up -- Budgets : telling your story in dollars and cents -- Proposal length : the long and short of it -- Split personality : what happens when theres more than one writer -- Florid writing : when proposals go over the top -- The "mystery" proposal : making sense of nonsense -- The perfect package.