Media communication : an introduction to theory and process

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Title:

Media communication : an introduction to theory and process

Author:

Watson, James, 1936-

ISBN:

9781403901491

9781403901484

Personal Author:

Watson, James, 1936-

Edition:

2nd ed.

Publication Information:

Basingstoke., Hampshire : Palgrave : c2003.

Physical Description:

xv., 368p. : ill. : 24cm.

Contents:

Introduction: Studying Media -- 1. Setting the Scene: Media in Context -- 2. The Language of Study -- 3. The Audience for Media: Perspectives on Use and Response -- 4. Media in Society: Purpose and Performance -- 5. The News: Gates, Agendas and Values -- 6. Narrative: The Media as Storytellers -- 7. The Practice of Media: Pressures and Constraints -- 8. The Global Arena: Issues of Dominance and Control -- 9. Network Communication: Interactivity, Surveillance and Virtual Reality.

10. Research as Exploration and Development -- 11. In Summary: Media in a New Century -- App. 1. A Brief ABC of Perceived Media Effects -- App. 2. Screen Violence as Influence and Commodity: An Ongoing Debate.

Abstract:

"James Watson's Media Communication established itself on first publication in 1998 as a supportive and engaging overview of the role and influence of mass media in contemporary society. For students taking courses in media studies or communication studies for the first time, it offers a clear conceptual framework for understanding the process of media communication, setting debates firmly in social, cultural, political and economic context, as well as illustrating theoretical arguments with memorable and up-to-date examples."

"The second edition builds on the strengths of the first with its emphasis on applying theory to practice, exploring a wide range of debate and research in a succinct and lively fashion, and furnishing readers with the analytical tools to substantiate their own ideas about the function and practices of the media."--BOOK JACKET.

Subject Term:

Mass media.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020390452	302.23 W339M 2003	1	Searching... Unknown

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Summary

This textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. The second edition has been thoroughly updated to includes substantial new material on the internet and a more sustained engagement with debates about globalization.