Culture and consumption II : markets, meaning, and brand management

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Title:

Culture and consumption II : markets, meaning, and brand management

Author:

McCracken, Grant David, 1951-

ISBN:

9780253217615

9780253345660

Personal Author:

McCracken, Grant David, 1951-

Publication Information:

Bloomington : Indiana University Press, c2005.

Physical Description:

x, 226 p. ; 24 cm.

Contents:

1. Living in the material world -- 2. On Oprah -- 3. The Drew Bledsoe paradox : the mysterious home economics of homo economicus -- 4. Homeyness : a cultural account of one constellation of consumer goods and meanings -- 5. Calling grease -- 6. When cars could fly : Raymond Loewy, John Kenneth Galbraith, and the 1954 Buick -- 7. Marilyn Monroe, inventor of blondness -- 8. Who is the celebrity endorser? : cultural foundations of the endorsement process -- 9. The strange power of Uncle Meyer's wallet -- 10. Culture and culture at the Royal Ontario Museum : an anthropological approach to a marketing problem -- 11. Taking Madison Avenue by storm -- 12. Advertising : meaning versus information -- 13. Sarah Zupko, meet Mrs. Woolworth -- 14. Meaning-management : an anthropological approach to the creation of value.

Subject Term:

Consumption (Economics) -- History.

Culture -- History.

Social values -- History.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020391351	339.47 M132C 2005	1	Searching... Unknown

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Summary

A follow-up to Grant McCracken's groundbreaking Culture and Consumption , this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.