Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

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Title:

Author:

Van Hooser, Phillip, 1957-

ISBN:

9780471748076

Personal Author:

Van Hooser, Phillip, 1957-

Publication Information:

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2005.

Physical Description:

xii, 188 p. ; 23 cm.

General Note:

Formerly CIP.

Contents:

Introduction : make the ordinary extraordinary -- Secret #1. Acknowledge your customers immediately -- Secret #2. Redefine your routine activities -- Secret #3. Give customers your undivided attention -- Secret #4. Listen, think, and use common sense -- Secret #5. Bend the rules, sometimes -- Secret #6. Make the last few seconds count -- Conclusion : the magic of service professionalism -- Service professionalism in action -- Other books by Phillip Van Hooser.

Abstract:

"As a successful professional speaker who travels constantly, Phillip Van Hooser has been in and out of his fair share of cabs. But only one cabbie ever taught him anything about customer service. That cabbie is Willie, and the commonsense wisdom he imparted has become known as Willie's Way." "In Willie's Way, Van Hooser reveals Willie's unique brand of personalized service - how he woos customers so that they come back, how he wows them so that they tell their friends, and how he wins their long-term business by exceeding their expectations. Even better, Van Hooser shows how business leaders can apply Wille's techniques to their own enterprises to build long-term customer loyalty."--BOOK JACKET.

Subject Term:

Customer services.

Customer loyalty.

Customer relations.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020394280	658.812 V256W 2005	1	Searching... Unknown

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Summary

Praise for Willie's Way:

"Willie's Way is a fascinating compilation of real-life customer service stories that actually make a difference. It's about building your brand one customer at a time. Read how enthusiasm, confidence, and sincerity can impact your customers, grow revenues, and impact your bottom line. This is the best book I've read on customer service in a long time."
--Joe Scarlett Chairman of the Board Tractor Supply Company

"Wow! Willie's Way is simply infectious. Every reader is sure to find the six secrets to be very practical. In fact, they leave us without excuse. Without a doubt, Willie's Way has the power to transform an organization from one delivering mediocre customer service to one performing at the top."
--Chris Strippelhoff Vice President-Member Services Municipal Gas Authority of Georgia

"Van Hooser absolutely hit the bull's-eye with an outstanding instruction manual about the keys to extraordinary customer service. I have no doubt that companies and customer service professionals across virtually every industry will find value and fresh new insights in the pages of this brilliantly written gem."
--Richard G. Kelley Director of Sales Training, North America Axcan Pharma, Inc.