On becoming a consumer : development of consumer behavior patterns in childhood

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Title:

Author:

McNeal, James U.

ISBN:

9780750683357

Personal Author:

McNeal, James U.

Publication Information:

Amsterdam ; Boston : Academic Press, c2007.

Physical Description:

p. cm.

Contents:

1. On becoming a consumer -- 2. The physical environment and its influence on the development of consumer behavior patterns -- 3. The social environment : contributions of social objects to the development of consumers -- 4. Physical/motor development and its relationship to consumer development -- 5. Cognitive development and its relationship to consumer development -- 6. Stage one of consumer development : observation (0-6 months) -- 7. Stage two of consumer development seeking/requesting (6-24 months) -- 8. Stage three of consumer development : selecting/taking (24-48 months) -- 9. Stage four of consumer development co-purchase (48-72 months) -- 10. Stage five : the independent purchase (72-100 months) -- 11. Role of parents in consumer development -- 12. Role of marketers in consumer development.

Abstract:

"On Becoming a Consumer traces the development of all consumer behavior patterns in childhood using the paradigm of Behavior is a function of the Environment and the Person - B=f (P, E). It first examines the interaction of the developing consumer with the two domains of the environment - social and physical. Using research from many fields it explains how child consumers are influenced by people and objects, and in turn, how they influence them, and all this is done from a cultural perspective."--BOOK JACKET.

Subject Term:

Consumer behavior -- United States.

Child consumers -- United States.

Electronic Access:

Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038018.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020391062	658.83420830973 M169.O 2007	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168020390064	658.83420830973 M169.O 2007	2	Searching... Unknown

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Summary

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.