Essays by distinguished marketing scholars of the Society for Marketing Advances

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Title:

Essays by distinguished marketing scholars of the Society for Marketing Advances

Author:

Woodside, Arch G.

ISBN:

9780762308699

Publication Information:

Amsterdam ; Boston : JAI, 2002.

Physical Description:

xii, 220 p. : ill. ; 23 cm.

Series:

Advances in business marketing & purchasing ; v. 11

Series Title:

Advances in business marketing & purchasing ; v. 11

Subject Term:

Added Author:

Woodside, Arch G.

Moore, Ellen M.

Added Corporate Author:

Society for Marketing Advances.

Electronic Access:

Full text available online via ScienceDirect Books (restricted access)

Copies:

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Summary

Summary

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

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